DTx User Acquisition Strategies: Best Practices for Market Access
The COVID-19 pandemic has ushered healthcare into an age of consumerism. According to a McKinsey survey conducted in March 2021, patients today are rethinking their engagement with healthcare: how they access it, how they will manage their care needs, and what their expectations of healthcare companies will be. To thrive and launch impressive debuts, DTx companies need to develop robust and fully customized user acquisition models while remaining agile in this ever-shifting landscape. But which user acquisition model is the most sustainable? This deep dive will offers insight and a forward-looking perspective on the current user acquisition strategies at play, with current case studies of several DTx companies that are utilizing these strategies to reach their target audience.