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Improving the health of humanity

The major challenge facing the world’s healthcare systems is how to support and treat people with multiple lifestyle-related diseases. The cornerstone of Sidekick’s approach is our multi-chronic digital care platform, allowing us to scale the development of products across all major chronic diseases.

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Envisioned by medical doctors

Sidekick was founded by two medical doctors, who spent years treating patients with lifestyle-related, chronic diseases. Their vision was to create a technology-powered solution driven by gamification principles, built on science, and rooted in behavioral economics to maximize engagement and positive health outcomes.  

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80% of people’s decisions are based on emotion

Drawing from their experience as practicing physicians, Sidekick's founders realized that long-lasting behavioral modification is best achieved by appealing to people's emotions. Our DTx products are designed and developed to target the brain centers, controlling those decisions.

Doing good by doing well

In 2014, Sidekick's founders started building a team from a variety of disciplines to execute their vision. Behavioral psychology principles and integrated gamification strategies were incorporated into the early product development, sparking the idea of bringing altruistic rewards into the user experience.

When Sidekick users take significant steps towards goals in their treatment, they earn water points, which are then converted into real-life donations of clean water. Donations are provided to families in need through our charity partners like charity: water. This is what we call doing good by doing well.

Understanding the needs of people with chronic conditions

Sidekick provides a uniquely wide range of digital health programs including oncology, cardiovascular, metabolic, inflammatory, and other chronic conditions. We engage and empower people to make positive changes, and improve their health outcomes and quality of life. Sidekick’s Adaptive Care Paths combine multiple programs into one, enabling multi-chronic care to support the growing number of people living with multiple chronic conditions.